The Speed of Light collection signified a major brand moment for Specialized, and was created to tell a story for the athletes at the 2020 Tokyo Olympics. My role as creative director was to convey a story, messaging and overall design direction from the product itself as well as outward in our marketing. We developed a collection that was not only conceptually intriguing through inspiration found in Tokyo, but also to created product that was able to move you with the attention to detail. With this collection find the importance of seeing beauty not only in the brightest of lights, but also in complete darkness.