The ask for this project was to create four unique frame designs that elevate an overlooked platform. With an inspiration driven by the push and pull of nature through the lens of a digital world, we created product centered around the elements Earth, Air, Fire and Water. Through that foundation we tell a story of how our human created digital world interacts with our planet. Beyond the four framesets, we created apparel pieces, as well as a book that contains the abstract imagery inspired by the bike designs. We ask questions about our planet and it’s current state. Asking our riders to think, and hopefully question their own actions when it comes to protecting nature and creating change.